Expertise
Art Direction
Concept
Logo
Client
Swimming Pool
About the project
For the creation of a summer pop-up store in Knokke, I developed the name, logo, concept, and window display. This multi-brand pop-up, primarily dedicated to Belgian fashion, needed strong and impactful visibility on Kustlaan. The name “Swimming Pool” was chosen in memory of and as a reference to the iconic Zoute swimming pool.
