JULES

In collaboration with Air Brussels, I worked for five years for Jules, developing numerous communication materials across above and below-the-line channels. This included various print materials for internal use (brand identity, brand book, style platform), in-store assets (posters, hangtags, packaging, signage), external advertising (ads), as well as digital content for social media and the website. I was deeply involved in design, art direction for fashion collection shoots, and extensive on-location shoot supervision abroad. The concepts for the films "Influenceurs" and "Plus de sourire" were created by Arnaud Bailly.